Over the last several issues I have talked about setting
up your Meta Tags and submitting your site to the major
search engines. Once this has been done successfully you
can expect to start receiving visits from some of the
search engine spiders.
What is a spider? Search engine spiders are small programs
that are sent out by the search engines to scurrying
around the web looking at and cataloging web sits. They go
by such cryptic names as Mozilla, Slurp, Gulliver,
ArchitextSpider and so on. You can expect these spiders to
visit monthly, weekly and daily and if you are using a
good Stats program you will see them listed whenever they
visit your site. It has been reported that some search
engines will give a web page that has been "spidered" or
"crawled." a higher ranking than one that has been
submitted. Here are a few tips to ensure that you get the
most from these arachnid visitors.
1. Submit your two most important pages to the major
search engines on a timely basis, usually every two weeks.
Many spiders will not visit until your site has been
submitted. See last week's newsletter for more
information.
2. Ensure that all your pages are within three clicks of
your home page since many spiders will not index any
further than that.
3. Update your pages often. It gives the spiders a reason
to continue indexing your site.
4. Be certain all your pages have Meta Tags and that they
are properly set up. See our previous newsletters at: issue65top2.htm for additional information on setting up your
Meta Tags.
5. Avoid spam-dexing. This includes excessive repetition
of keywords, hidden text, tiny text etc.
Once you site has been catalogued, it can still take up to
several weeks before the search engine lists it.
"IMS Web Tips" is a weekly news letter for all web site managers regardless of experience who are looking for detailed information on creating, maintaining and promoting their web sites.
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